Zilis marks 11 years with new growth initiatives

Zilis LLC is celebrating 11 years with a new strategic push aimed at expanding revenue, customer acquisition and retention as it enters its next phase of growth. The Lewisville, Texas company is rolling out a NIL program, a global customer program and a full brand refresh under CEO Angie Thompson.

Why it matters: - Zilis is trying to turn an anniversary moment into a business reset, with initiatives meant to strengthen growth, deepen customer loyalty and attract new talent. - The company’s moves signal a broader push to modernize its brand and business model as it looks beyond its first 11 years.

What happened: - Zilis LLC marked more than a decade in business on August 4, 2026, in Lewisville, Texas. - Angie Thompson, the company’s sole owner and CEO, is leading the effort. - Zilis has been executing a multi-pronged strategic plan since November 2024. - The plan includes a NIL, or Name, Image and Likeness, program aimed at attracting top talent. - Zilis also launched a global Customer Program to support customer acquisition and long-term retention. - The company said the anniversary is a launch point for its next chapter.

The details: - The NIL program is designed to bring in talent with what Zilis describes as greater transparency and fairness. - The Customer Program uses tiered incentives for Ambassadors. - The program is also meant to give customers access to Zilis’ scientifically backed product line. - Zilis completed a full brand transformation centered on a modern visual identity. - The refresh includes new product packaging described as contemporary and chic. - The brand update will also bring a new digital experience for customers and Ambassadors. - Zilis is adding a modernized messaging platform as part of the overhaul. - Zilis says its mission remains focused on transforming lives through wellness, purpose and connection. - The company describes itself as a hybrid social marketing company focused on endocannabinoid system health. - Zilis develops hemp-derived products, including UltraCell™, a premium hemp-derived CBD oil product. - The company works with independent direct-sales Ambassadors across the country. - Zilis says its products serve tens of thousands of people worldwide.

Between the lines: - The anniversary rollout blends marketing, product presentation and sales infrastructure, suggesting Zilis is trying to strengthen the full customer and Ambassador funnel at once. - The NIL program points to a competitive effort to secure attention and talent in a crowded wellness and direct-sales market.

What's next: - Zilis will use the new programs and brand identity to support its next phase of revenue and customer growth. - The company is positioning the updated digital and messaging tools as part of a longer-term expansion strategy.

The bottom line: - Zilis is using its 11-year milestone to reintroduce itself with new growth tools, a refreshed brand and a clearer push for scale.